What is Demand Side Energy Management?

When we look at a server room or datacentre in terms of energy efficiency, we are looking at loads on the demand-side of the electricity distribution infrastructure. Related terms include Demand Side Management (DSM) and Demand Side Response (DSR). Our objective is to find ways to improve the overall energy efficiency of the facility through behavioural changes, more efficient hardware use and where necessary hardware upgrade to more energy efficient infrastructure systems (uninterruptible power supplies and cooling systems). We can make recommendations for IT hardware upgrade but focus purely on the infrastructure and related systems.